Campaign brief
Shakomakojuice — Influencer Campaign Brief
About the brand
- Shakomakojuice: well-known, popular drinks shop specializing in fresh juices, smoothies, and signature beverages.
- Brand personality: fun, vibrant, quality-focused, community-friendly.
- Key selling points: fresh ingredients, bold flavors, unique signature recipes, great in-store experience and presentation.
Campaign goals & objectives
- Primary goal: Drive awareness and trial by sending bloggers to taste Shakomakojuice products in-store.
- Objectives:
- Generate authentic, high-quality content (posts, Stories/Reels, short videos) showing bloggers tasting and reacting to drinks.
- Increase local foot traffic and online buzz during the campaign period.
- Collect organic engagement (likes, comments, saves) and referral interest (DMs, location visits, link clicks).
- Capture UGC that can be repurposed by the brand.
Target creators & audience
- Local food / lifestyle bloggers and micro-influencers (5k–200k followers).
- Audience: foodies, health-conscious consumers, trend-seeking millennials and Gen Z in the shop’s city/region.
Deliverables (example)
- 1 main feed post (photo or short video) featuring tasting + honest reaction.
- 2–3 Stories (or 1 Reel + 1 Story) showing the visit, menu, and final recommendation.
- Tag @Shakomakojuice, include campaign hashtag #ShakomakoTaste, and mention location.
- Share in-feed caption with authentic thoughts and a call-to-action (visit / try / save).
Tone & key messages
- Tone: casual, enthusiastic, authentic.
- Key messages to include: “fresh ingredients,” “signature flavors,” “must-try” or “my favorite,” and an invitation to visit.
Logistics & timeline
- Campaign window: [insert dates]
- Visit arrangement: Brand will cover tasting costs for the creator and a guest where applicable.
- Reporting: Send all post links and screenshots within 48 hours of posting.
Compensation & perks
- Payment or product-for-post options (details to be discussed per creator).
- Perks: free tasting, priority access to new menu items, reposts on brand channels.
Usage rights
- Brand may request permission to repost content on Shakomakojuice channels (Instagram, Facebook, website) with credit.
How to apply / next steps
- Interested creators: DM or email [contact info] with handle, follower count, city, and sample rates.
- Deadline to apply: [insert date]
Contact
- Campaign manager: [name], [email/phone]