Shakomakojuice | In-store Tasting

Shakomakojuice — Influencer Campaign Brief About the brand - Shakomakojuice: well-known, popular drinks shop specializing in fresh juices, smoothies, and signature beverages. - Brand personality: fun, vibrant, quality-focused, community-friendly. - Key selling points: fresh ingredients, bold flavors, unique signature recipes, great in-store experience and presentation. Campaign goals & objectives - Primary goal: Drive awareness and trial by sending bloggers to taste Shakomakojuice products in-store. - Objectives: - Generate authentic, high-quality content (posts, Stories/Reels, short videos) showing bloggers tasting and reacting to drinks. - Increase local foot traffic and online buzz during the campaign period. - Collect organic engagement (likes, comments, saves) and referral interest (DMs, location visits, link clicks). - Capture UGC that can be repurposed by the brand. Target creators & audience - Local food / lifestyle bloggers and micro-influencers (5k–200k followers). - Audience: foodies, health-conscious consumers, trend-seeking millennials and Gen Z in the shop’s city/region. Deliverables (example) - 1 main feed post (photo or short video) featuring tasting + honest reaction. - 2–3 Stories (or 1 Reel + 1 Story) showing the visit, menu, and final recommendation. - Tag @Shakomakojuice, include campaign hashtag #ShakomakoTaste, and mention location. - Share in-feed caption with authentic thoughts and a call-to-action (visit / try / save). Tone & key messages - Tone: casual, enthusiastic, authentic. - Key messages to include: “fresh ingredients,” “signature flavors,” “must-try” or “my favorite,” and an invitation to visit. Logistics & timeline - Campaign window: [insert dates] - Visit arrangement: Brand will cover tasting costs for the creator and a guest where applicable. - Reporting: Send all post links and screenshots within 48 hours of posting. Compensation & perks - Payment or product-for-post options (details to be discussed per creator). - Perks: free tasting, priority access to new menu items, reposts on brand channels. Usage rights - Brand may request permission to repost content on Shakomakojuice channels (Instagram, Facebook, website) with credit. How to apply / next steps - Interested creators: DM or email [contact info] with handle, follower count, city, and sample rates. - Deadline to apply: [insert date] Contact - Campaign manager: [name], [email/phone]